Deceptive Monetization Models of F2P Games Part 1
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The goal of this series is to educate gamers on the coercive tactics used by some F2P games. The focus is on Castle Clash. As a F2P and P2P since its release, I have made 400+ videos covering every aspect of the game except its monetization model.


The game play is from Sniper Shooter, an Android and iOS F2P app that is a F2P game using very minor coercive tactics. No Castle Clash gameplay is being used due to the negative content involved in this series as a precautionary action to avoid toeing the line of YouTube's Terms of Service.

ETHICAL TEST QUESTIONS

1. PAYING MORE TO PLAY MORE OR TO
PLAY LESS?

2. INCREASE PROFIT BY MAKING THE GAME BETTER OR TWEAKING THE MONETIZATION SCHEME?

3. ARE UPDATES ABOUT IMPROVING GAME PLAY OR FORCING PURCHASES TO INCREASE PROFIT?

4. DOES THE GAME STRIVE TO MAKE THE PLAYER BETTER OR TO MAKE THE PLAYER SPEND MORE?

5. IS THE COST AND VALUE OF EACH ASPECT FAIRLY REPRESENTED OR ARE THEY UNKNOWN VIA LACK OF PROPER INFORMATION?

6. AFTER A LENGTH OF TIME AWAY FROM THE GAME, WILL THE PLAYER FEEL THE MONEY WAS WELL SPENT?

*7. DOES IGG WORK TO MAKE SURE THE EXPERIENCE WITH THE GAME IS MUTUALLY BENEFICIAL?****



Original notes from my research can be found at this link:
https://www.facebook.com/YTSandSeven7/posts/831861830181960

Facebook: www.facebook.com/YTSandSeven7



Sources:

"Top F2P Monetisation Tricks"
Article by Ramin Shokrizade
http://www.gamasutra.com/blogs/RaminShokrizade/20130626/194933/

"Control in F2P"
Online Article by Ramin Shokrizade
http://www.gamasutra.com/blogs/RaminShokrizade/20130516/192386/Systems_of_Control_in_F2P.php

"Master of His Virtual Domain"
New York Times Article by Matt Bai
http://www.nytimes.com/2013/12/22/technology/master-of-his-virtual-domain.html?pagewanted=1&_r=1&ref=technology&

"Social games vs gambling"
Blog Post by Raph Koster
http://www.raphkoster.com/2013/07/03/social-games-vs-gambling/

"Coercive Pay-2-Play techniques"
Google+ post by Daniel Cook
https://plus.google.com/u/0/+DanielCookGameDesign/posts/Cyi2Am8gqGq

"Chasing the Whale: Examining the ethics of free-to-play games"
Online Article by Mike Rose
http://www.gamasutra.com/view/feature/195806/chasing_the_whale_examining_the_.php?page=8

"Exploitative Game Design: Beyond the F2P Debate"
Online Article E McNeill, Indy Game Designer
http://www.gamasutra.com/blogs/EMcNeill/20130809/197958/Exploitative_Game_Design_Beyond_the_F2P_Debate.php

"$100,000 Whales: An Introduction to Chinese Browser Game Design"
GDC Vault Video Presentation by Jared Psigoda CEO, Reality Squared Games
http://www.gdcvault.com/play/1016417/-100-000-Whales-An

"Child and adolescent social gaming: What are the issues of concern?"
Dr Mark D. Griffiths Professor of Gambling Studies and Director of the International Gaming Research Unit, Psychology Division, Nottingham Treant University
http://sheu.org.uk/x/eh321mg.pdf

Design rules for free-to-play games
Online Article by gamesbrief.com
http://www.gamesbrief.com/2012/11/game-development-never-ends-free-to-play-design-rule-15/ View SandSeven7 Channel